Inkling Prediction Markets

The Chicago-based Inkling Markets company leverages the growing power of prediction markets to enable companies to forecast anything they would like, such as likelihood of a certain event, or the likely sales data for a new product.  Inkling cites their prediction market platform as a key tool for companies to capture the collective intelligence of a diverse group of people to gain insight about what may happen in the future.  CEO Adam Siegel cites risk mitigation, involving more people in decision-making, and adding a human element to decisions as key benefits for companies that use prediction markets.  Already big media companies use Inkling to predict future book sales, software companies use Inkling to predict likely customer service issues, a top US bank uses Inkling to predict customer participation in its new programs.