ServiceNation and BeTheChange

ServiceNation has utilized both new media and traditional advocacy techniques to truly shift the national paradigm in thinking about the potential for government to promote volunteerism, particularly the "year of national service" concept.  Through it's extensive presence in formats such as Twitter, Facebook, YouTube, and Flickr,  ServiceNation is expanding the reach and appeal of service opportunities, and encouraging government officials to invest in scaling proven service strategies to help address some of our nation's most important challenges.  The ultimate vision of ServiceNation - a coalition of almost 200 national and local non-profits, - is an America in which, by 2020, 100 million citizens volunteera portion of their time.  ServiceNation activities todate include:

* The ServiceNation Summit and Presidential Candidate Forum September 11-12, 2008 brought together leaders from major non-profits, business, and government, including - then-Senator Barack Obama & Senator John McCain - to make service a national priority.

* The September 27 ServiceNation Day of Action rallied Americans to work in their own communities and neighborhoods, resulting in more than 2,700 events across the country.

* During Inaugural Week 2009, ServiceNation celebrated the power and potential of service through a series of events around MLK Day.