Education

The KnowHow2GO campaign is a multiyear, multimedia effort that includes television, radio and outdoor public service advertisements (PSAs) to encourage 8th through 10th graders to prepare for college using four simple steps.  The campaign was launched in January 2007 in order to turn every student's college dreams into action-oriented goals.  The campaign is a joint effort of the American Co

The Big Read, supported by UNESCO, is a unique global literacy program that is part of the Education For All movement and of the United Nations Literacy Decade (2003-2012).  The core of the campaign is the “Big Book”, a collection of short stories by influential authors about how education changes lives. “Big Read” events are being organized all over the world, where individuals read from this book and sign a statement calling for increased commitment and investments to ensure universal literacy.